At first glance, a film with a big breasted lady in a Myleene Klass IACGMOOH style bikini strolling round a pool in a bouncy way, may be considered gratuitous and sexist, but that would be missing the point.

Rethink Breast Cancer use creative and unconventional ways to communicate about breast cancer and aim to get across the serious issues of breast cancer in a creative and positive way to women young and old who may not be away of the risks of cancer or who are scared about doing a breast self-exam.

Show your boobs some love, check your breasts regularly and get your partner to join in too! For information on self breast examination, ask your GP or local nurse or click here to visit Dr Chris Steele’s website for instructions and helpful instructional video.

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Get fit and raise money for Breakthrough Breast Cancer at the same time by taking one of their UK Trekking Challenges (or you just have your head shaved as in the video below)! There are walks with 3 levels of difficulty, so there is something to suit most people, especially with a bit of training.

The Hadrian’s Wall Challenge which takes place from Friday 29th – Sunday 31st May is a 22 mile trek following in the footsteps of the Roman soldiers through some of the most beautiful parts of the country.

Snowdonia Mountain Challenge takes place over Friday 24th – Sunday 26th July and is a Boot Level 3 challenge (the hardest!) which involves climbing the highest mountain in England and Wales, Mount Snowdon. This is a 21 mile trek across rugged mountain terrain and not for the fainthearted!

If you sign up to one of these treks, there is an added bonus as Breakthrough Breast Cancer has teamed up with Virgin Active Gyms to offer all of of the 2009 UK Trekkers a free day gym pass and the top fundraiser a free six month gym membership. Click here for more information.

Lend Your Support to Breakthrough Breast Cancer UK

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