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The RSPCA have launched a brand new TV advert campaign featuring the voices of Fearne Cotton and Simon Cowell. The advert titled “I’m an animal help me out” is a flashy X-Factor styled promo which is obviously aimed at attracting a younger audience to support the charity. You can see the ad for yourself thanks to YouTube:

You can support the RSPCA by using their own branded credit card and pet insurance.

Here’s a great way to support the NSPCC and also get some funky new cutlery for the kids! Premier Cookware are selling the So Eat Cutlery set (costs £9.99) and Richardson Sheffield, who manufacture the set, are donating 50p from every sale to the NSPCC.

Support the NSPCC when you but the So.eat children’s cutlery set from Premier Cookware

The cutlery is designed in the Steel City of Sheffield to fit small hands. It’s designed with cute smiley faces and for those of you who like to Fight Climate Change the packaging is 100% recyclable. For £9.99 you get a dishwasher safe fork, knife and spoon. It would make an ideal gift plus it’s also a great way for parents to introduce their children to the more grown up world of knife and fork eating!

The National Deaf Children’s Society is the only UK charity solely dedicated to the support of all deaf children and young deaf people, their families and professionals working with them. As an example, they help to ensure that parents can communicate with their hearing-impaired children. All they want at the moment from you is your support! Their work for deaf children and young people and their families is only possible thanks to the enthusiasm and generosity of supporters.

Register your name and contact details and support The NDCS today!

We were recently asked by a friend how they could earn money for their charity by utilising the web. There are a number of services that charities can potentially join to start generating revenue and these are just some of the ones on offer:

Charity Search Engines

By searching the web with sites like Everyclick or Magic Taxi you can earn revenue for selected charities. This is done via clickthroughs on the search results. As a user you can opt to search and earn for a chosen charity. We couldn’t find out where a charity signs up to take part in the scheme, but advise contacting the services if you’re interested.

Charity Affiliate Shop

By using the charity shop service from Buy.at you basically get your own shopping portal (e.g XL Wales). If your users and supporters shop via the links on your site then you’ll earn commission on any sales made. The shops include top names including Amazon, John Lewis and Play.com.

Charity Cashback Sites

A cashback site is one where any commission earnt on a sale is given back to the consumer. They then can decide whether to keep the cash or opt to give the cash to a chosen charity. Give or Take and Charity Checkout are two such sites, but again we found it difficult to find out where to sign up as a charity to take part in the scheme.

Duck Races

Sign up to promote The Great British Duck Race and your charity can earn funds from the money raised.

Will These Schemes Earn You Money?

The key to all these schemes is getting your supporters involved and aware. Many people shop online, but few are aware that they can earn revenue for their favourite charities or online sites simply by shopping. It doesn’t (or at least shouldn’t) cost them any more than by shopping direct either.

It’s important, therefore, if you do join the programs to make sure you let people know what you’re doing. If you have a Buy.at Charity Shop for example, make sure you include the link – e.g. Shop Online and Support XL Wales – http://buy.at/xlwales on all emails, mailshots etc.

Include links on your website – perhaps even set up a “shop online” facility at your charity centre so visitors can use the internet and support you?

Initially you may find that revenue generation is small, but keep at it! These are not immediate money makers, but with a bit of creative thinking and constant pushing to your supporters, you might find that they can help with your fund raising efforts.

The Concert for Diana took place on June 30th at Wembley Stadium and more than 60000 people in the stadium plus millions of others in over 140 countries around the world took time to remember and celebrate the life of Diana, Princess of Wales. The concert wasn’t designed to be a fund raising event, but “all net proceeds from the Concert, however, will go to the charities chosen by Prince William and Prince Harry”.

A DVD of highlights of the concert is expected to be released later in the year – let’s hope that the production is much slicker than that put on by The BBC for the live concert. Highlights were Rod Stewart, Tom Jones, Take That and The Joseph Medley featuring Donny Osmond, Jason Donovan and Lee Mead.

Not so good were Fergie from The Black Eyed Peas (she’s better with them and Glamourous is a cheesey song in the style of Jenny from The Block by J Lo), Bryan Ferry (was Stick Together an appropriate song?), and poor old Ricky Gervais who after a storming song was forced to fill in.

That aside, it was a concert to remember the life of Diana, and hopefully when the DVD comes out it will add further revenues to the chosen charities.