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It’s Christian Aid Week and their TV advert campaign is in full swing. The advert features a cartoon graphic style village being effected by strong winds and closes with the statement “Natural Disasters Always Hit the Poorest Hardest”. Of course, Christian Aid weren’t to know that a massive cyclone would decimate Myanmar, Burma – but should the advert be pulled?

On one hand it does seem in poor taste to use this advert given the plight of the Burmese people, but on another it does act as a timely reminder about the current problem in that region? You can find out more about Christian Aid Week at their official site, where you can donate online.